Kia and Gaga pair up

The Kia hamsters and Lady Gaga’s newest hit, “Applause,” team up to shape up to introduce the new “Soul“.  The hamsters have wowed audiences with fancy dance moves and cool commercials in the past.  Now, fat and lazy, they hit the gym to transform into sleek and slim rodents taking the crowd by surprise.

Kia’s marketing campaign geared to a younger audience, is moving ahead to continue to grab new customers.

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